Mercedes-Benz Expands into Real Estate with Miami Tower

Two months after Mercedes-Benz made headlines with its debut real estate venture in Dubai, the luxury automotive brand is now extending its reach to the United States. Teaming up with JDS Development Group, Mercedes-Benz is set to unveil Mercedez-Benz Places—a 67-story mixed-use tower located at 1 Southside Park in Miami’s vibrant Brickell neighborhood.

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Spanning over 2.5 million square feet, this impressive complex will feature 791 private residences, catering to diverse lifestyles. Starting at $550,000 for studios and reaching up to $4 million for expansive three-bedroom layouts, the units promise luxury living at its finest. Details on penthouse offerings are yet to be unveiled, adding an air of anticipation to the project.

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Beyond the opulent residences, Mercedez-Benz Places will incorporate 200,000 square feet of office space, state-of-the-art health and wellness facilities, a 174-key hotel, retail outlets, and ample on-site parking. Designed by the esteemed Field Operations, renowned for their work on iconic projects like New York’s Highline and Miami’s Underline, the development will boast Brickell’s largest green area.

Michael Stern, founder and CEO of JDS Development Group, expressed excitement about the collaboration, highlighting the project’s focus on sustainability and community-building. He remarked, “Mercedes-Benz Places in Miami will create a legacy not just for Brickell but for Florida as a whole.”

Embodying Mercedes-Benz’s signature design philosophy of “sensual purity,” the tower’s architecture will feature sleek lines and a contemporary aesthetic, mirroring the elegance synonymous with the brand. Construction is already underway, with anticipated move-ins slated for 2027. Leading the sales efforts is real estate broker and former Million Dollar Listing New York star, Ryan Serhant.

With Mercedez-Benz Places poised to redefine luxury living in Miami, the project represents a bold step for the automotive giant into the realm of high-end real estate, promising residents an unparalleled lifestyle experience melding sophistication, innovation, and luxury.

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