the-standard-residence-brickell - ADI ZILBERBERG | EXECUTIVE DIRECTOR OF LUXURY SALES

Developments Projects

The Standard Residence Brickell

The Standard Residences, located at 690 SW 1st Avenue (entering from SW 7th St), is a 45-story residential tower that marks the second standalone residential project for The Standard Hotels brand. Developed by Newgard Development Group and Two Roads Development and designed by Arquitectonica, the project brings the brand’s signature “laid-back, social energy” to a vertical urban setting.

As of March 2026, the project is in a high-intensity vertical construction phase. After securing a major capital injection in late 2025, the tower is currently rising toward its top-off, scheduled for later in 2026. The building is tracking for a late 2027 completion, with final delivery and occupancy expected to begin in Q4 2027 to early 2028.

Project Overview and Status

Metric	Details
Total Residences	~407 to 422 Units (Studio to 3-Bedroom)
Building Height	45 Stories
Architect	Arquitectonica
Interior Designer	Goodrich & The Standard’s In-House Team
Status (March 2026)	Under Construction (Vertical ascent ongoing)
Estimated Delivery	Q4 2027 – Q1 2028

Design & “Standard” Interiors

The interiors feature 9-foot ceilings (10 feet in Penthouses) and are delivered fully finished. While the building is a “Standard” brand product, it is designed for both permanent living and flexible ownership, offering a 30-day minimum rental policy (up to 12 times per year).

Residence Features Table

Feature	Specifications
Unit Types	Studios, 1, 2, and 3-Bedroom layouts
Size Range	432 SQ FT to over 1,300 SQ FT
Flooring	Imported porcelain tile throughout living areas
Kitchens	Custom Italian Italkraft cabinetry and Miele appliances
Bathrooms	Elegant stone finishes with Italkraft vanities
Convenience	Keyless entry systems and high-speed Wi-Fi integration

Hospitality-Infused Amenities

The Standard is known for its social scene, and this tower dedicates multiple floors to “culture-rich” amenities, including a 45th-floor rooftop pool.

Amenities Table (Wellness, Social, and Fun)

Zone	Key Amenities
45th Floor (Sky)	Rooftop pool, bar, sun-care kiosk, and towel service
Wellness Spa	Hammam, cold and hot plunge pools, steam room, and sauna
Active Life	Technogym fitness center, yoga/Pilates studio, and Bowling Alley
Social	The Standard Club Lounge, private screening room, and café
Culinary	Ground-floor Avra Estiatorio and 9th-floor signature restaurant
Services	Pet spa, co-working lounge with Zoom rooms, and 24-hour valet
Membership	Owners receive “Friends with Benefits” perks at all Standard Hotels

Pricing and Investment Perspective (March 2026)

The Standard is currently one of the most active projects in the Brickell secondary market for pre-construction assignments.

Current Market Estimates (March 2026 Pre-Construction)

Unit Type	Size (Approx.)	Starting Price (Est.)
Studio	~490 SF	From ~$620,000
1 Bedroom	~550 – 730 SF	From ~$820,000
2 Bedroom	~960 – 1,200 SF	From ~$1.2 Million
3 Bedroom	~1,300+ SF	From ~$2.0 Million

Payment Plan: 10% at Reservation, 10% at Contract, 5% 90 days after contract, 10% at Top-Off (2026), and 65% at Closing.

Why Choose The Standard Residences Brickell

Brand Equity: Owners get a global VIP membership with 25% off room rates and 10% off F&B at all Standard locations worldwide.
The “Cool” Factor: A bowling alley, hammam, and speakeasy-style bars make this more of a lifestyle club than a traditional condo.
Strategic Transit: Located right next to The Underline and steps from Brickell City Centre.
Flexible Use: The 30-day rental rule allows for seasonal income without the high turnover of daily Airbnb-style buildings.

How We Assist With The Standard Residences

As the tower approaches its late 2026 top-off, we are helping clients identify the best remaining 1-bedroom lines that offer river views. We also provide a “Standard Brand ROI Analysis” to see how these units compare in the 2026 rental market against nearby projects like Lofty or Smart Brickell.

Developments Projects