ADI ZILBERBERG | EXECUTIVE DIRECTOR OF LUXURY SALES





Surf Row Residences represents a masterclass in modern coastal architecture, situated in the tranquil yet sophisticated enclave of Surfside, Florida. Developed by the visionary team at LD&D in partnership with ONE Capital and IGEQ, this project introduces a refined residential experience that bridges the gap between high-design oceanfront living and the intimacy of a private estate. Located at 8800 Collins Avenue, the development features an exclusive collection of 25 bespoke residences across a boutique 3 story structure. Designed by the collaborative force of Alfonso Jurado Architecture and Boris Pena Architects, Surf Row is characterized by its sculptural glass facades and flowing curves that evoke the rhythm of the Atlantic waves. With an estimated completion in late 2026 to 2027, Surf Row is positioned as a premier sanctuary for those seeking a wellness-driven lifestyle just steps from the beach.
The project is defined by its collaboration with the iconic lifestyle brand Restoration Hardware (RH), which has curated the building’s shared spaces and offers optional fully furnished residence packages. Each home at Surf Row is designed as an “expansive sky villa,” featuring 1 to 3 bedroom floor plans with interiors ranging from approximately 900 to over 2,000 square feet. The development emphasizes light and nature, utilizing layered glass and double-height ceilings to create airy, sun-drenched environments. With its private beach butler service, rooftop wellness retreats, and proximity to the world-famous Bal Harbour Shops, Surf Row captures the essence of the “Surfside lifestyle” in an intimate, low-density setting.
Project Overview and Developer Vision
The vision for Surf Row Residences is to create a “beach home” experience that maximizes a deep sense of place while providing the conveniences of a modern luxury condominium. The developers sought to move away from the traditional high-rise model, opting instead for a 3 story boutique approach that prioritizes a harmonious bond with the natural landscape. Boris Pena Architects brought a globally refined sensibility to the project, utilizing sweeping arches and textures that mimic windswept sand to define the building’s unique aesthetic.
Sustainability and resident well-being are at the core of the design. The project features biophilic elements, from the lush garden entry with a reflecting pond to the oasis-inspired rooftop terrace. Every detail is crafted for refined comfort, including smart home integration and personalized design options that allow owners to tailor their living environment to their specific needs.
Key Project Stats
| Metric | Details |
| Total Residences | 25 bespoke homes |
| Building Height | 3 stories |
| Sizes | 894 to 2,577+ total sq ft |
| Pricing | Starting from 1.3M to over 3.5M |
| Amenities | Rooftop pool, Zen spa, and beach butler service |
| Delivery | Estimated 2026/2027 |
Architecture and Design Excellence
The architecture of Surf Row Residences is a sculptural statement that echoes the coastal environment. The interiors, designed by LD&D, utilize a neutral palette inspired by natural coastal tones and high-end materials like fluted marble and French Oak. Residences feature floor-to-ceiling glass facades and signature curved balconies that serve as an extension of the indoor living areas.
The kitchens are designed for the modern chef, featuring custom Italian cabinetry, Dekton countertops with full-height backsplashes, and a full suite of professional-grade Miele appliances. Primary suites are envisioned as spa-inspired retreats, boasting freestanding soaking tubs, rainfall showers, and custom vanities with fully integrated sinks. Select residences offer private rooftop terraces that include summer kitchens, plunge pools, and wood-composite decking, providing a secluded outdoor realm for entertaining.
Residence Features Table
| Feature | Specifications |
| Layouts | 1 to 3 bedroom floor plans with flexible configurations |
| Ceilings | High volumes with double-height areas in select units |
| Windows | Expansive glass façades with sunset and ocean vistas |
| Kitchens | Miele appliances, built-in wine fridges, and Dekton tops |
| Baths | Spa-style with rainfall showers and freestanding tubs |
| Outdoor | Private terraces and rooftops with optional plunge pools |
Strategic Surfside Location
Located at 8800 Collins Avenue, Surf Row is positioned at the northern gateway of Surfside, offering a tranquil alternative to the density of South Beach. Residents are within walking distance of the Four Seasons at The Surf Club and the world-renowned Bal Harbour Shops. The community is highly pedestrian-friendly, with immediate proximity to North Shore Park, the Shul, and elite Indian Creek Country Club.
Location Advantages
Views: Panoramic Atlantic Ocean and lush neighborhood vistas.
Walkability: Steps from beach entrances, recreation parks, and luxury retail.
Drive Times: Bal Harbour Shops 5 min, Miami Beach 15 min, MIA 30 min.
Lifestyle: A safe, safe-knit community with a soon-to-debut adjacent public park.
World Class Amenities and Services
Surf Row provides over 6,400 square feet of total amenity space designed to inspire a wellness-driven lifestyle. The rooftop deck is a centerpiece, featuring a resort-style pool, jacuzzi, and dining area with outdoor grills. The wellness program includes a Zen spa with a steam room, sauna, hammam, and cold plunge pool. For remote professionals, the building offers a co-working lounge and an executive board room. Services are comprehensive, including 24/7 front desk concierge and specialized beach butler service for the ultimate coastal experience.
Amenities Table (Wellness and Beach Club)
| Amenity | Details |
| Zen Spa | Sauna, hammam, cold plunge, and treatment rooms |
| Rooftop Pool | Resort-style pool deck with summer kitchens and grills |
| Fitness | State-of-the-art gym with private workout studio |
| Beach Service | Dedicated beach butlers with chairs, towels, and umbrellas |
Pricing and Investment Potential
Surf Row Residences represents a high-value entry point into the Surfside luxury market, where waterfront values continue to appreciate significantly. Pricing for the 25 units ranges from 1.3M to 3.5M+, offering a competitive alternative to the neighboring ultra-high-end towers. The investment thesis is supported by the developer’s successful grounding and the record-breaking demand for boutique, branded residences in South Florida.
Sales History and Performance Metrics
| Period | Units Sold | Market Status | Avg PSF Realized |
| Q1-Q2 2024 | Initial Reservation | 10% Reservation phase | ~1,250 |
| Q3 2024-Q1 2025 | Construction Start | Breaking ground milestone | 1,350 to 1,750+ |
| Projected Q2 2026 | Near-Term Delivery | Final inventory phase | 1,900+ (Projected) |
Why Choose Surf Row Residences
Boutique Scale: An intimate collection of only 25 homes for maximum privacy.
Branded Partnership: Shared spaces and furnishings curated by Restoration Hardware (RH).
Wellness Focus: 6,400+ sq ft of spa and fitness amenities.
Prime Location: Peaceful Surfside serenity steps from the ocean and Bal Harbour.
Investment Value: Competitive entry pricing for new, luxury oceanfront construction.
Why Partner With Us for Surf Row
As boutique specialists in the Surfside market, we provide early access to available inventory and secure priority for the building’s most desirable floor levels. Our white-glove service manages every aspect of the process from the initial reservation through closing and furniture setup coordination with RH to ensure your investment in Surf Row is optimized for long-term growth and personal enjoyment.
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