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ADI ZILBERBERG | EXECUTIVE DIRECTOR OF LUXURY SALES
Millux Place, located at 239 SW 12th Street, is a boutique 9-story residential condo-hotel development that introduces a “millennial luxury” concept to the Brickell market. Developed by Habitat Group in a high-profile collaboration with the Kazakhstan-based BI Group, and designed by the iconic Kobi Karp, the project blends a mid-century retro aesthetic with high-tech urban convenience.
As of March 2026, the project is in the pre-construction/early site preparation phase. Sales were concurrently launched at the end of 2024 as part of the “Habitat Collection.” Following the securing of construction financing in late 2025, groundbreaking is expected to commence by Q2 2026. The development is currently tracking for an estimated completion in late 2027 to early 2028.
| Metric | Details |
| Total Residences | 99 Units (Hybrid Condo-Hotel Model) |
| Building Height | 8 – 9 Stories |
| Architect | Kobi Karp Architecture & Interior Design |
| Interior Designer | Restoration Hardware (RH) |
| Status (March 2026) | Pre-Construction (Groundbreaking anticipated Q2 2026) |
| Delivery | Estimated Q4 2027 – Q1 2028 |
A major selling point of Millux Place is that all units are delivered fully finished and furnished by Restoration Hardware (RH). The design philosophy focuses on “sophisticated nostalgia,” using high-end materials to create a turnkey experience for both owners and short-term guests.
| Feature | Specifications |
| Unit Types | Studio, 1-Bedroom, and 2-Bedroom layouts |
| Size Range | ~397 to 958 SQ FT |
| Configuration | 79 Hotel Units (Levels 2–6) & 20 Condo Units (Levels 7–8) |
| Kitchens | Custom Italian cabinetry, marble counters, and stainless appliances |
| Windows | Energy-efficient, impact-resistant floor-to-ceiling glass |
| Rental Policy | Unrestricted Daily Rentals (Airbnb & Hotel Program approved) |
| Laundry | In-unit washer and dryer in every residence |
The building is designed as an urban retreat, with the majority of social spaces concentrated on a “panoramic rooftop” to maximize views of the Brickell skyline.
Amenities Table (Wellness, Social, and Professional)
| Zone | Key Amenities |
| Rooftop Deck | Elegant swimming pool, beach-style cabanas, and sun deck |
| Fitness | State-of-the-art rooftop gym with indoor/outdoor workout zones |
| Social | Rooftop lounge, bar, and summer kitchen for sunset viewing |
| Dining | Ground-level signature restaurant and “crystal” lobby café |
| Business | Co-working lounge and high-speed tech hubs |
| Service | 24-hour concierge, valet parking, and dedicated shuttle to the beach |
Millux Place is positioned as a high-yield investment vehicle, offering a lower entry price point compared to the “supertall” luxury towers on Brickell Avenue.
Current Market Estimates (March 2026 Pre-Construction)
| Unit Type | Size (Approx.) | Starting Price (Est.) |
| Studio | ~400 SF | From ~$468,000 |
| 1 Bedroom | ~450 – 600 SF | From ~$620,000 |
| 2 Bedroom | ~850 – 950 SF | From ~$930,000 |
Standard Deposit Schedule:
$10,000 at Reservation
20% at Contract Execution
10% at Groundbreaking (Upcoming Q2 2026)
10% at 4th Floor of construction
10% at Top-Off
Why Choose Millux Place
Turnkey Convenience: The RH furniture package ensures the unit is ready for the rental market the day you close.
Habitat Expertise: Habitat Group is a specialist in the West Brickell sub-market, having successfully delivered the “Smart Brickell” series nearby.
Investment Versatility: Approved for short-term rentals with on-site hospitality management to handle guest logistics.
Why Partner With Us for Millux Place
As the project nears its Q2 2026 groundbreaking, we are helping our clients secure Tier-2 pricing before the next scheduled increase. We provide a “Neighborhood Absorption Study” comparing Millux to similar boutique projects like Smart Brickell and Domus to help you project occupancy rates.
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