The Shore Club Private Collection represents the absolute pinnacle of oceanfront luxury, situated on a rare three-acre estate in the heart of South Beach’s most celebrated cultural district. This architectural masterpiece, developed by Witkoff and Monroe Capital, brings a new level of sophisticated classical artistry to the Atlantic coastline. Designed by the world-renowned firm Robert A.M. Stern Architects (RAMSA) in their first-ever oceanfront commission, the project reinvents the legendary 1949 Shore Club. The collection features an 18 to 20 story new-construction tower, the historic restoration of the 1939 Cromwell House, and a single, ultra-exclusive standalone Beach House. Managed by the 5-star Auberge Resorts Collection, Shore Club Private Collection offers only 49 bespoke residences that harmonize the timeless elegance of New York’s “billionaire row” architecture with the fluid, nautical energy of Miami Beach.

Each residence at the Shore Club is a masterfully crafted sanctuary, designed with “yacht-inspired” interiors that utilize rich mahogany, oak, nickel, and brass. These homes range from approximately 1,900 to over 10,000 square feet, providing the scale of a private family villa with the security and tailored service of a global luxury resort. With 10-foot to 11.5-foot ceilings, floor-to-ceiling glass volumes, and expansive undulating terraces that serve as outdoor living rooms, the project sets a new pricing benchmark for Miami Beach luxury. The development team has meticulously curated every detail, from the discreet residential entrance on 20th Street to the private elevator lobbies and bespoke kitchens, ensuring that the Shore Club remains a premier investment and a legacy home for the world’s most discerning collectors.

Project Overview and Developer Vision

The vision for the Shore Club Private Collection is centered on the concept of “Reinventing an Icon.” The developers sought to create a residential experience that preserves the historic integrity of the original Art Deco landmarks while introducing a level of craftsmanship and privacy unmatched in South Florida. The low-density philosophy is evident throughout the three-building campus, ensuring that residents enjoy a secluded botanical oasis amidst the energy of Collins Avenue.

The architectural composition by RAMSA features a rounded, sculptural tower inspired by the movement of ocean waves. This is complemented by lush landscape architecture by the Island Planning Corporation (IPC), whose botanical gardens create a verdant sanctuary of rare plants and labyrinthine groves that transition seamlessly to the sand. Sustainability and modern engineering are at the forefront, with foundation systems utilizing the largest construction loan in South Florida history to stabilize the 200 linear feet of private shoreline.

Key Project Stats

Architecture and Design Excellence

The interiors at the Shore Club are a masterclass in nautical-inspired elegance. The design palette draws inspiration from classic yacht craftsmanship, utilizing warm wood cabinetry, polished metal backsplashes, and curved marble islands. The kitchens are professional-grade culinary centers, showcasing bespoke wood cabinetry, fluted glass upper units with integrated lighting, and a full suite of state-of-the-art fully integrated appliances.

Primary suites are designed as private retreats, featuring direct ocean views in most residences and midnight bars for ultimate convenience. These suites boast dual walk-in closets and primary baths finished in natural stone with double vanities, glass-enclosed steam showers, and freestanding soaking tubs. The outdoor spaces are a defining feature; wraparound terraces with curved glass railings provide 360-degree views of the Atlantic Ocean and the city skyline. Select residences, including the flagship penthouse and the Beach House, feature private rooftop plunge pools and outdoor kitchens.

Residence Features Table

Strategic South Beach Location

Located at 1901 Collins Avenue, the Shore Club Private Collection commands a prime position in the heart of Miami Beach. This enclave is globally recognized for its vibrant culture and proximity to Lincoln Road and the Art Deco Historic District. Residents are within walking distance of world-class dining, white-sand beaches, and the cultural landmarks of South Beach.

The location offers a unique lifestyle balance: the tranquility of a private three-acre estate with immediate access to Miami’s high-energy social hubs. The site is a short drive to the Miami Design District, Bal Harbour Shops, and major private aviation hubs. This strategic positioning has historically driven record-setting capital appreciation, as South Beach emerges as the preferred choice for global ultra-high-net-worth individuals seeking walkable urbanism without sacrificing privacy.

Location Advantages

• Views: Unobstructed Atlantic Ocean, South Beach, and city skyline panoramas.

• Walk Score: 95+ (Walker’s Paradise) – Steps from world-class dining and retail.

• Drive Times: Design District 15 min, Bal Harbour 20 min, MIA 25 min.

• Access: Direct private beachfront with 175 feet of oceanfront shoreline.

World Class Amenities and Services

The Shore Club provides an unmatched array of amenities designed to cater to every facet of a well-lived life. The private residential amenities are secluded from the hotel and include lap and leisure pools set within the botanical gardens. A world-class spa and beauty atelier, a state-of-the-art fitness club with personal training suites, and a residents’ library and lounge provide spaces for both wellness and relaxation.

Social programming includes an Auberge-curated culinary program featuring a signature restaurant, a double-height café and bar, and a private members’ club. Residents receive complimentary social membership to the Greg Norman-designed Shell Bay Golf Club. Practical luxury is ensured by a dedicated Director of Residences, 24-hour concierge, in-residence butler service, and a discreet residential entrance on 20th Street.

Amenities Table (Wellness and Social)

Pricing and Investment Potential

The Shore Club Private Collection is positioned at the absolute top of the market, reflecting the extreme scarcity of RAMSA-designed oceanfront property. Pricing begins at approximately 6 million for two-bedroom residences, with penthouses starting at 35 million and a flagship penthouse priced near 120 million. The investment thesis is supported by a massive 550 million dollars in sales realized shortly after launch, signaling a strong appetite for ultra-luxury product.

Historically, RAMSA-designed buildings like 15 Central Park West have achieved the highest resale premiums in the world. The Shore Club represents a premier opportunity for capital preservation and growth, as the 430 million dollar construction financing the largest ever for a South Florida residential project ensures the highest standards of execution toward its 2027 delivery.

Sales History and Performance Metrics

Why Choose Shore Club Private Collection

The decision to acquire a residence at the Shore Club is a decision to embrace an uncompromising lifestyle. It is the only property globally that offers the architectural pedigree of Robert A.M. Stern within a private three-acre oceanfront sanctuary in South Beach. With its Auberge-managed hospitality, historic Cromwell House character, and a commitment to absolute privacy, Shore Club is not just a condominium; it is the definitive Miami Beach landmark.

Why Partner With Us for Shore Club

As specialists in the Miami Beach ultra-prime market, we provide our clients with exclusive access to the last remaining residences and confidential assignment opportunities within this high-demand collection. Our team manages every aspect of the transaction, from securing off-market units to strategic resale positioning. Our deep understanding of the RAMSA aesthetic and the South Beach investment landscape ensures that your purchase is positioned for maximum long-term value.